Social Media & Blogging to Target the Right Customers for You
Ask us some questionsBook a Strategy SessionSocial media has changed the world
Have you changed with it?
Often described as one of the great equalisers of publishing, social media provides anyone with access to the internet a gateway to create and share whatever content they wish, in real-time. Potentially reaching a worldwide audience of billions of people, usually for free, that same opportunity is available to any business, including yours.
Many business owners try to use social media as a marketing tactic, only to walk away disillusioned. The reasons for that frustration and failure can be many, but most often get down to a simple lack of understanding what’s required to be successful when selling, on what is essentially a socially-oriented (i.e. not a sales) platform.
Who is your tribe and where do they gather?
Until you understand who your tribe are, where they gather, what they want and the value you can deliver to them, social media will be a waste of time for you. Content is fire and social media is gasoline. That fire (your content) will never combust unless you place it where the gasoline (your tribe) is gathering.
You can doesn’t mean you should
Social media marketing is rarely a hit and run exercise. Building an audience requires regular investment in producing high-quality content to share and being actively engaged with your audience. Social media marketing is suited to businesses which are prepared to make the necessary investment and be patient.
Is social media right for your business?
We’ve built our own audience to tens of thousands across multiple social platforms and have helped clients achieve the same thing. We can help you too. The starting point is to figure out if social media might provide any value at all to your business, or if it’ll just be a costly distraction. We can help you to answer that question.
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