Pay-Per-Click Advertising to Generate Inquiries & Sales
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Pay-per-click (or PPC) is an advertising model whereby advertisers pay a digital platform owner, like Google, each time somebody clicks on their ad. If you’ve seen ads appearing above organic (i.e. unpaid) search results on Google you’re already familiar with PPC. Other forms of PPC include display ads, usually in the form of banner ads and remarketing.
Generally, PPC advertisers bid against other advertisers in real time auctions to place their ads more prominently. Auction results are determined by a complex set of algorithms which analyse and score a variety of factors. This means that simply bidding the most money for a particular ad placement will not guarantee you the position that you desire.
Making money from PPC can be tricky
You have to remember that people only read what’s of interest to them. Sometimes, that will be an ad. Making money from PPC advertising requires a variety of skills in addition to knowing how to use the various PPC platforms. Often, those additional skills are the least appreciated and understood by advertisers.
Is PPC right for your business?
Answering this question can be quite complicated and will depend on a number of factors. They include the volume of searches related to your products and services within your area of geographic reach, the quality of your existing website and its content, your willingness to invest in producing appropriate landing pages, your competition in PPC and your budget.
Get the expertise you need
PPC advertising is a specialised discipline within search engine marketing. The best practitioners are highly educated and have years of experience using a broad spectrum of digital tools to get results. We can help you to determine if PPC is right for your business, as well as develop and manage your PPC campaigns.
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