It’s more than a slick logo
Brand identity is the visible elements of your brand such as colours, design and your logo. It includes the name of your business, product names and associated positioning statements or taglines. When brought together these elements should immediately distinguish and identify your business and its specialities in the minds of your prospects and clients.
Apple, BMW, Nike and McDonalds. The moment you see those names you’ll be able to identify their brand and what they represent. Yes, those are companies with deep pockets to fund brand building. Absent the price tag and the underlying principles are the same for all businesses. In a perfect world, you want the kind of recall for your own brand that these companies have managed to achieve.
Clarity trumps creativity
When you look at how big brands market themselves the temptation is to be slick or clever like they are. That approach rarely works for small or medium businesses. People value what they understand. What they want is clarity. It’s up to you to deliver that.
Get your branding and identity right
Your need and capacity to develop a strong brand identity will depend upon a wide variety of factors. Brand identities can take years to develop and tend to evolve over time. That’s normal. What you need is a set of rules which illuminate and guide that development process. You’ll also need a baseline to work from. We can help you get to that baseline and guide your evolution.
Creativity meets pragmatism
We’ve helped hundreds of businesses to choose the right business name, name their products, develop value propositions, create taglines, design logos and develop all types of creative livery. We don’t do creative for the sake of being creative. When creative meets pragmatism it’s all about how creativity impacts your bottom line. That’s intelligent marketing that www.works! ®
Take the next step
Scroll down if you want to ask us some questions, schedule a Free Strategy Session or take a look at some of our fixed price service packages. Scroll to the top and click on Services if you’d like to see what else we can do for you.