Email Marketing to Target the Right Prospects for You

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For every $1 you spend on email marketing, you can expect an average return of $32

Source: Direct Marketing Association, 2018

Email marketing is an inexpensive way to advertise your products and services to targeted prospects. With its ease of setup and ability to track a variety of results, such as opens and responses, it is relatively easy to measure the effectiveness and the ROI of your email marketing efforts.

It’s also notoriously difficult to acquire or build good email lists, write the type of emails that people want to open and not get your domain name blacklisted for spamming. Most businesses that try email marketing give up – leaving all of the money on the table for their competitors to pocket.

99% of consumers check their email every day

Prospects and customers are more likely to see your email than a social media post. The big question is, will they open it? If your email technology isn’t set up correctly, will they even see it? Is what you’ve emailing interesting enough to elicit a response, or will it just be deleted?

 

Why waste a sentence saying nothing?

Famed marketer Seth Godin first asked that question. It’s a pity more email marketers didn’t ask themselves the same question before clicking send. Badly written emails annoy your prospects and clients and cause long term damage to your brand. Importantly, they don’t generally result in any sales either.

Putting email to work for you

There are dozens of ways to put email to work in your business, with marketing being perhaps the most important. Email marketing is not a sport for amateurs and requires a mix of strong technical and marketing skills. Is email marketing right for your business? Book a strategy session with one of our experts and let’s explore the options.

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