Content Marketing to Target the Customers You Really Want

The best marketing doesn’t feel like marketing

Let content marketing make you the expert

Bill Gates coined the phrase “Content is king”. Within the context of internet search marketing, content is now the entire kingdom. During 2019 more than 3.5 billion searches were conducted on Google each minute of every day. The public appetite for the right kind of content is insatiable – but what is the right kind of content?

In 2019, 2.5 quintillion bytes (that’s 18 zeros) of data were created and uploaded to the internet each day. That’s what you’re competing against when you produce and upload content to the web. People only want to view the best of that content. Search engines and social platforms claim they only want to promote the best.

Why the best content doesn’t always win

You can’t always produce the best content. That’s not a realistic standard – and it’s usually the best promoted content that wins anyway. That’s what content marketing is all about. Producing and promoting quality content to an audience that cares about that content. Blog posts, videos, images, memes, podcasts and more are all content which you can promote in search, or on social channels.