J.K. Rowling is no copywriter
Writing well -vs- writing to sell
What’s the difference between being a good writer and being a good copywriter? The difference is subtle. It’s less like comparing apples and oranges and more like comparing oranges and mandarins. In order to be a good copywriter you need to be a good writer – but good writers don’t necessarily make good copywriters. If you’re not at least a little confused, perhaps you’re not paying attention.
Think of content as writing that exists to communicate information in a clear and effective manner. Think of copy as writing that’s designed to sell something to the reader. The blog on this website is an example of content. Our home page is an example of copy. The page you are reading is a mix of both content and copy.
It takes more than good English
In any business you’ll need a mix of content and copy. Knowing where and how each should be used and executing to achieve their respective goals are highly specialised skills. Big companies pay (literally) millions of dollars to the worlds very best copywriters – that’s how important quality content and copy is to them. It should be just as important to you.
Getting your content and copy, just right
Most businesses have quite a collection of content and copy. Often evolved over years and written by people with extensive product and business knowledge but limited writing skills, that type of copy costs businesses sales. Maybe it’s time you had a skilled writer reimagine all your content and copy, in your pursuit of more sales.
Skilled writers you can count on
Whether you need to convey a clear message on your website, develop unambiguous copy for an instruction manual or send a series of marketing emails that generate inquiries or sales, we can help you. We work with a wide variety of excellent freelance content and copywriters, as well as retaining skilled writers on our staff. We’ll make you look better than good.
Take the next step
Scroll down if you want to ask us some questions, schedule a Free Strategy Session or take a look at some of our fixed price service packages. Scroll to the top and click on Services if you’d like to see what else we can do for you.