Professional Content & Copywriting to Sell Your Products & Services

Ask us some questionsBook a Strategy Session

Professional Content & Copywriting to Sell Your Products & Services

Ask us some questionsBook a Strategy Session

J.K. Rowling is no copywriter

Writing well -vs- writing to sell

What’s the difference between being a good writer and being a good copywriter? The difference is subtle. It’s less like comparing apples and oranges and more like comparing oranges and mandarins. In order to be a good copywriter you need to be a good writer – but good writers don’t necessarily make good copywriters. If you’re not at least a little confused, perhaps you’re not paying attention.

Think of content as writing that exists to communicate information in a clear and effective manner. Think of copy as writing that’s designed to sell something to the reader. The blog on this website is an example of content. Our home page is an example of copy. The page you are reading is a mix of both content and copy.

It takes more than good English

In any business you’ll need a mix of content and copy. Knowing where and how each should be used and executing to achieve their respective goals are highly specialised skills. Big companies pay (literally) millions of dollars to the worlds very best copywriters – that’s how important quality content and copy is to them. It should be just as important to you.

 

Getting your content and copy, just right

Most businesses have quite a collection of content and copy. Often evolved over years and written by people with extensive product and business knowledge but limited writing skills, that type of copy costs businesses sales. Maybe it’s time you had a skilled writer reimagine all your content and copy, in your pursuit of more sales.

Skilled writers you can count on

Whether you need to convey a clear message on your website, develop unambiguous copy for an instruction manual or send a series of marketing emails that generate inquiries or sales, we can help you. We work with a wide variety of excellent freelance content and copywriters, as well as retaining skilled writers on our staff. We’ll make you look better than good.

Take the next step

Scroll down if you want to ask us some questions, schedule a Free Strategy Session or take a look at some of our fixed price service packages. Scroll to the top and click on Services if you’d like to see what else we can do for you.

blank

I WANT TO SEE YOUR SERVICE PACKAGES

We offer a range of fixed price service packages, with pay-by-the-month options to suit most budgets.
blank

I WANT TO ASK SOME SPECIFIC QUESTIONS

If you have some specific questions we’ll be happy to answer them. Reach out to one of our experts now.
blank

I'M READY TO BOOK A STRATEGY SESSION

Book a free strategy session (up to 60 minutes duration) valued at $489 and make up your own mind about us.

WHY SIZE REALLY MATTERS WHEN IT COMES TO YOUR MARKETING

A small business is not a little big business. They’re different animals and they require different kinds of nourishment in order to be sustained and thrive. We get that. We get you. We get your business. Click on your business type and see how we can help your business to grow and prosper.

blank

MICRO & SMALL BUSINESS

For small businesses with a limited budget and a need to get their basic marketing in place.

blank

OWNER MANAGED VENTURE

For businesses with greater resources and a desire to develop systems and grow market share.

blank

CORPORATE & ENTERPRISE

For mature businesses with an active stakeholder mandate to transform their marketing.